Hey everyone
How are you all today? I hope you are well. Today I like to discuss with you all as well as the coming posts about E-mail Marketing. As we may all know, that one of hte best methods to online marketing is with email communication. It’s the most direct way to contact your customer personally, it’s quicker than snail mail and it’s very clean. Clean by that I mean no, folding letters, stuffing them into envelopes and sticking postage stamps, not to mention a trip to your nearest letter/mail box. I personally know this because I’ve been in the home direct mail order business for over 4+ years and the time it’s takes to stuff envelopes usually tends to leave you with RSI like symptoms, numb fingers, wrists which hurt when twisted, or grabbing an object, and neck ache too.
So, you can already see the benefits of email marketing. But then there’s another problem, like with any offline direct mail order mail shots and that is:
Anyone out there and that includes myself who can use a computer, have an email account and can use a mouse to point and click, chances are that you will only click on emails that interest you and those who keep bombarding you end up in the delete/trash bin, marked as spam or diverted to your bulk folder. I guess this is good that we implement such system to help keep our minds free from stress, and eyes not having to read these emails.
However, if we turn the tables around…. then we have a problem on our hands. Why? Well you got your internet website setup, you’ve got your sales page primed with a money push button, a OTO page behind, a download pages and possibly a name collecting Aweber form, now you need to get that all important notification/promotional email sent out to drive traffic and potential customers to your website and possibly buy.
BAM!!! What happens if your email get’s trapped between or labelled as one of those emails that get diverted, marked as spam, or deleted? What happens if the your reciepient doesn’t see your all important message contained within your email?
The answer is pretty straight forward – No view, no replies, no potential sales = no money. Or to put bluntly, your business will go down the pan faster than you can say your subject line!
Which brings me on to another point – “Subject Line”. Subject line is especially important, get it wrong, you’ll be losing customers without you knowing it and before long, you’ll have no list. Get it right, and your customers will keep an eye out for your emails.
There is no right or wrong way to email marketing, as no one customer is the same, and there are numerous techniques that will work of which you can apply to your email subject lines to make them more effective.
Oh and did mention that I personally don’t send out emails often. To date, I’ve only sent out 4 in total but my stats from my last two email broadcast were 54.9% success open rates and 37.2% success open rates respectively and that was just to a list of 71 and 78 people.
You can check out my stats by checking the following pic link and see for yourself.
So, my aim for the coming few posts is to discuss how you can tackle email marketing and get the best out of it as well as using it for your business.
Have a wonderful day
Nigel
