How to write money making “How to” reports – Part Une!

Hey Everyone,

I hope you are all well and had a wonderful weekend.  I personally had a pretty calamity one being that I’ve just got a year older and Mother’s Day didn’t go according to plan or at least what I had planned didn’t exactly work out that well.

Anyway, the above isn’t the reason why your here. So let’s get back to focus.

The raison d’etre for this weeks post is that from my personal experience with mail order and various Internet Marketing businesses, I have to confess, and many will probably also agree to some certain extent is that:  writing and selling information in the format of “How to Reports” is definitely the “real” Money Maker in both types of home run businesses and it basically involves the selling or the exchange of information, of which one of them it can be presented includes the commonly used basic “How To” Report.

More importantly, it’s something anyone can produce, and with all the proper ingredients at the right time, you can become independently wealthy!  The hard part, of course, is getting all the proper ingredients at the right time.

Typically a basic “Money Making Report” is usually two pages in length in mail order or a quick 6+ page report that sells for the region of around $7, fetching to anything up and beyond $27+ in the internet marketing world.

For both offline and online , the content will typically contain instructions, details, or a “How-To Method” for solving a particular problem: be that making more money, saving money, attaining greater happiness, or fulfilling an ambition or desire, gaining more website traffic, Google ranking domination strategies, twitter, article marketing etc…

The most significant differences between offline and online is that one requires the usage of snail mail and the other, virtual hyperway i.e. email delivery, which also cost significantly less. If we review from previous years, and if I can recall correctly, the most successful and biggest money-makers reports ever written, had to do with the many different ways to prepare and serve hamburger. I know it sounds ridiculous, but this simple, basic kind of information is what we’re talking about.

In fact, any man, woman or child can write a saleable report on any subject – providing he or she has knowledge of that subject through personal experience, research, or even both. A lot of women write successful money-making reports based upon better ways of solving household problems. And a lot of men write successful money-making reports on how to get greater pleasure from leisure time activities such as fishing, wood working or other hobbies. The list of subjects that one can write about is endless, and reports on how to make more money easier and faster are no more limited to male authors than expertise in cooking is limited to female authors.

For some, the sound of writing a report sounds like a daunting experience; however, actually, writing your report is very easy and quite simple. It may just take a little longer, and requires more sweat, blood and anguish to produce a “finished” product than it does for others, even if they are equally intelligent and knowledgeable.

The best advice anyone can give you on how to write a money-making report is to advise you to write as though you were talking to someone – as though you were instructing your next door neighbour via the telephone on the subject at hand.

I use the word telephone here to point out… because sometimes in life, especially in some certain situations, you can… regardless of how much you wave your arms, point your finger, or even draw wonderful Picasso-art like, or Da Vinci Technical Drawings,  you may simply can not get your message across, and your neighbour won’t “see” what you’re talking about. That is until you communicate with him or her in the kind of language that he or she can understand.

Another tip is to write in a style similar to the book reports you used to give when you were in the High School/ College. Do you remember the “assignments/ projects/theme papers” that you used to have to research, outline and write in time for them to be handed in at the end of term/year?

Obviously, you would get a good grade if you presented your work in an attractive, straightforward style, with the required facts, and didn’t pad out your paper with wasteful information.

So taking tips from what I have just mentioned, be factual, and be clear. Make sure you also know who your readers are and ideally, if possible, use the kind of language that he or she expects you to use. This does not mean that you should drop to the level of military barracks talk or that you should elevate yourself to the level of a some PHD Scholar/Graduate.

It basically just means that when writing the basic “How-To” report, you should bear in mind that these reports serve as personal one-to- one consultations between you and your reader, and that your language should establish a rapport which he or she can feel.

Next, you should outline what you want to say before you write it. This helps greatly; in fact I would definitely recommend it. Many writers “think” as they’re typing or writing what they want to say, myself included. But believe me, everything flows a lot smoother, with a lot less rewrite involved, and the finished product is always much better when you’ve outlined and planned what you want to say before you start.

When doing business, these Money-Making “How-To” reports we’ve been talking can also be known by many other names especially in the online internet marketing world. These include:  ebook guides, e-folio, e-booklet, e-manual, electronic guide, self help content or even Personal Success Plan. In reality, these reports are written guidelines that give the reader more information on a subject he wants to know more about.

Money Making reports have been, and can still be written to show other people how to start, develop, enjoy or expand a hobby; how to learn and develop new or greater abilities; how to start, develop and operate a new business, or even expand a current one; i.e. How to develop and prepare for a new career; how to make more money; how to save money, better one’s standard of living and have more time for leisure; how to solve personal problems and enjoy life more; how to attain success in any endeavour .

You’ll find that the better selling reports are well researched, authoritative, factual and helpful to the reader in the achievement of his goals. Your report can be put together and sold as anything from a a printed spiral bound guide to a multi-page electronic eBook or audio/video presentations, all of which can be downloaded and read or watched on the computer screen.

An important point to remember here is that the people who are going to buy your report are going to be interested in the information it contains – not how long it took you to put it together, the reason you wrote it, or the number of pages you’ve written – all they are most concern about is that it contains the information he or she wants, that can or will solve his or her problem.

Picking a subject to write about – one that has sales appeal and that will sell well for you – is not as hard as it sounds. The best rule to follow is to write only about something you already know a great deal about. With this advice in mind, it will follow that your best writing will be about those subjects that particularly interest you.

And remember, the more you are involved or interested in the subject, the easier it will be for you to write about that subject in a manner that will hold your reader’s interest. Your knowledge and enthusiasm will show through – causing your reader to overlook any technical writing weaknesses.

Right… that’s all for now. Next week I’ll be discussing the issue of “How do you determine the subject that’s best for you to use for your first report?”

Until next time, take care and olive war (au revoir)!

Nigel